We’ve just wrapped up setting up our event space here in Seoul!







Just look at how wonderfully packed everything is! Within a cozy space roughly three meters square, we’ve fitted in as many techos and stationery items nice and tight.



This is the Hobonichi name plate. The design of the venue as a whole is so wonderful, too—the color palettes and layout choices throughout the entire space are truly inspiring!

The first floor is lined with booths from Japanese stationery brands, while the second floor features a curated collection of local Korean shops. It’s impossible not to want to shop for everything in sight!



We grabbed a photo with the helper who will be staffing the booth with us starting tomorrow. We hope to share a full report on the venue’s lively atmosphere in an upcoming Techo News post later!

The Moomin Shop, overflowing with the charm and whimsical world of Moomin, is now carrying items from the Hobonichi Techo 2027 lineup! I stopped by the Ginza store on launch day to check it out.



As soon as you step through the entrance facing the street, a special Hobonichi Techo display comes right into view!



The display features a full lineup of items — from Moomin techo covers and Weeks to themed stationery like the Deco Rush and notebooks.

According to the store staff, they received numerous inquiries from eager customers well before launch day, showing just how much everyone was looking forward to this release. Apparently, the lineup has been exceptionally popular with international visitors, too!

Beyond the techos, the shop is packed with wonderful Moomin goods. Although I came specifically to report on the launch, I ended up sneaking in a little personal shopping session of my own...!

In the Kanto area, the collection is currently available at the Futako-Tamagawa and Yokohama locations in addition to the Ginza store. If you’re in the area, be sure to drop by and visit!

Find out more details about this years Moomin series lineup here.

©Moomin Characters™

The "Plain Old Acorn Charm" that comes as a Hobonichi Store exclusive bonus for eligible orders of techo books from the official store has had very warm reviews.



The charm’s mold was created using the single most “plain old” acorn selected during an in-office audition, where crew members brought in acorns they’d collected.

And that leaf-shaped backing paper in the packaging that the charm rests on? Believe it or not, that’s actually modeled after a leaf from my very own baby oak tree at home!

A few years ago, I happened to pick up an acorn in the park and planted it in a pot. It sprouted, grew steadily, and these days it looks like this:



All I've really done is give it a little water every now and then, and now it's almost as tall as me.

When we decided to make this years bonus an acorn, I suddenly remembered that "huh, I think that's what's growing at home." So I brought in a leaf for the team.



People seemed to like the shape, and as more people complimented it, I felt a strange pride well up in me — like a proud acorn father.

On launch day, plenty of Hobonichi crew members are busy picking out their own techos right alongside our customers! Crew members from other teams have even been stopping by to cheerily announce, “I bought that one!”

I’ve been agonizing over my choice for a while now, so allow me to share two leather techo covers that have personally caught my eye.



First is ARTS&SCIENCE’s “Wax Coating Kip.” The glossy finish on the surface is so striking! As you use it over time, that initial shine will likely settle into a lovely, mature patina. I also adore its clean, simple belt-closure design.



The other is GLOW’s “CHIANTI,” pictured on the right. This one is a tri-fold design, and there’s something so charming about the way it compactly wraps around the book.

I’ve always admired well-loved leather covers that age gracefully with daily use — just like this well-worn cover used by our fellow crew member, (Hirose), for his 5-Year Techo.

My imagination runs wild wondering how both the “Wax Coating Kip” and “CHIANTI” will transform and develop their own unique character over time. They’re both so tempting! I think I’ll take a little more time to think before making my final choice.

Featuring spacious pockets that let you carry stationery and small essentials alongside your planner, the “Tragen” cover now comes with a patterned design for the very first time!



It features a plaid check pattern that hits the absolute sweet spot — neither overly casual nor overly sweet. It’s soft to the touch with a subtle luster, making it an irresistible pick for plaid lovers!

Here are a few comments we overheard from visitors at our recent preview exhibition:

“I already own three tragen covers, but this check pattern is so cute I’m definitely buying it!”
— Woah! Four Tragens!

“I love how satisfying it is when the magnet snaps shut!”
— You know... That is so true!!

“I’m going to get the Cousin (A5) size tragen and slip a Weeks right into the pocket.”
— Ah, what a clever idea!

Of course, you can still pick up the classic, solid-colored versions as well! There are so many creative ways to use them.
There's also these interesting use cases!

That wraps up our report on the new patterned tragen. Be sure to check out all the details on the new Tragen covers on this page!

After Boston, I headed to Houston, Texas! This time the venue was Little Craft Place, a local stationery shop beloved as a cozy gathering spot for stationery enthusiasts.

Over the weekend, the store was bustling with visitors!



From attendees testing out covers on their own techos to folks sharing tips and ideas with each other, a warm and welcoming atmosphere filled the shop from start to finish.

I asked a few visitors about their favorite items from the new lineup! After trying various techo formats over the years — including the Cousin, Original, and the Weeks — Sarah found that the Cousin suited her best, and plans to use a Cousin size for work again this year. The item she was most interested in, was the Nothing to Hide (Pink) techo cover made in collaboration with Beautiful People. It was a perfect match for her lovely outfit!



I was so happy to hear firsthand how everyone uses their techos and which items they are looking forward to picking up for the coming year. To everyone who made the trip to the venue and greeted us with such wonderful smiles and conversation — thank you so much!

Good evening, it's from the Global Sales team! I recently traveled to Boston, USA, to host a preview exhibition for our new lineup!

Our venue was “The Paper Mouse,” a charming stationery shop in Boston with a warm, comforting feel and lovely wooden accents. Remarkably, the shelves and store decorations were all handcrafted by the shop’s owners!

On the first morning, visitors were already waiting outside 30 minutes before the doors opened. Since this was our very first event in Boston, we had the joy of meeting not only local Hobonichi users, but also passionate fans who traveled long distances from states like New Hampshire and Ohio just to join us!

Everyone took their time browsing and picking up the new items displayed across the shop. Expressing comments like, “I came in completely set on what I was going to buy, but seeing them in person has only opened up more options!”



I completely understand that feeling! In fact, the more I look at the techo lineup every day, the more my mind changes — thinking “Oh, this one is great too!” I still haven’t been able to narrow down my choice for next year’s techo...

To wrap things up, we took a commemorative photo with the wonderful team at The Paper Mouse in front of the store!

Sales for the Hobonichi Techo 2027 lineup have officially kicked off today at Loft stores nationwide across Japan!
Last night,and we busy setting up the window display at the underground entrance of Shibuya Loft.



And this year, a special pop-up area was set up right by the store entrance!

Long queues had already formed ahead of the 11:00 AM opening, and as soon as the doors opened, the sales floor was bustling with excitement! Trying our best not to get in the way of shoppers, our hearts warmed as we watched everyone enthusiastically picking out their techos and stationery.

At Ginza Loft, which we visited later in the day, vibrant Hobonichi Techo electronic billboards was displayed right above the checkout counters on every floor!

To everyone who picked up their items at Loft today, let’s enjoy 2027 with our techos together!

A regular visitor who stops by Tobichi Kyoto every year came in today and showed us the techos they're currently using!

Since this year marks the fifth and final year of their current 5-Year Techo, they came to the store today to pick out their next one!



In the 5-Year Techo, they print photos from each year and pastes them onto the endpapers. Looking through their photos, you could tell what wonderful time she's spent, which warmed our hearts.



In the HON, they keep a daily illustrated diary. The charming drawings are so soothing you just want to sit and admire them!



For the Cousin’s weekly pages, they write brief headline-style summaries of each day’s events, then uses the weekend to reflect back on the whole week. They mentioned that they had long struggled with how to best utilize the weekly pages, but recently hit their stride with this new approach.

This year marked their 16th year using the hobonichi techo! Hearing how they continue to try out new ideas and find fresh ways to enjoy their books every single year was such a joy — and truly inspiring for our own techo setups!

We hope everyone is enjoying their launch day shopping so far! Once you’ve picked out your own techo for the year, why not look for a gift for someone special? Actually, this years collection includes the Hobonichi Techo Gift Wrap Bags. They're perfect for just such gifts.



These bags make it easy to wrap techo books, covers, and stationery items all by yourself. They come in two sizes: Small and Large. We’ve refreshed the design with updated ribbon colors and shapes! Simply pop your items inside and tie the ribbon snugly at the top — and just like that, you have an adorable single-handle gift bag ready to go.



It's use doesn't end after it's been handed over either. The recipient can reuse the pouch to store stationery or organize small travel items as a handy, casual bag.

In fact, I’m planning to gift the Moomin weeks to some childhood friends I haven’t seen since kindergarten and elementary school when we catch up next month. I'm hoping it'll help to explain what kind of work I've been up to recently.

When picking out gifts for your loved ones or friends, be sure to make good use of the Hobonichi Techo Gift Wrap Bags!