Hello, it's from the Hobonichi Techo team. The Hobonichi Techo 2027 lineup goes on sale tomorrow (September 1).

Since this is the most important launch date of the entire year, there’s a restless, excited energy buzzing all through the Hobonichi offices. We hope your shopping experience goes smoothly and without a hitch!

As we watch over the launch tomorrow, the techo team will be sharing plenty of updates right here on the Hobonichi Techo 2027 Launch News. In addition to behind-the-scenes glimpses from our headquarters, we plan to share updates from overseas pop-up stores, our retail stores, and behind-the-scenes creation stories that we couldn’t quite fit onto our preview pages!

will be translating all these posts as and when they come in! When I said, “Let’s take a photo!” he remarked, “We look like a manzai comedy duo.” I wonder who is the boke (fool) and who is the tsukkomi (straight man)?