Good evening, it's from the Global Sales team! I recently traveled to Boston, USA, to host a preview exhibition for our new lineup!

Our venue was “The Paper Mouse,” a charming stationery shop in Boston with a warm, comforting feel and lovely wooden accents. Remarkably, the shelves and store decorations were all handcrafted by the shop’s owners!

On the first morning, visitors were already waiting outside 30 minutes before the doors opened. Since this was our very first event in Boston, we had the joy of meeting not only local Hobonichi users, but also passionate fans who traveled long distances from states like New Hampshire and Ohio just to join us!

Everyone took their time browsing and picking up the new items displayed across the shop. Expressing comments like, “I came in completely set on what I was going to buy, but seeing them in person has only opened up more options!”



I completely understand that feeling! In fact, the more I look at the techo lineup every day, the more my mind changes — thinking “Oh, this one is great too!” I still haven’t been able to narrow down my choice for next year’s techo...

To wrap things up, we took a commemorative photo with the wonderful team at The Paper Mouse in front of the store!