Sales for the Hobonichi Techo 2027 lineup have officially kicked off today at Loft stores nationwide across Japan!
Last night,and we busy setting up the window display at the underground entrance of Shibuya Loft.



And this year, a special pop-up area was set up right by the store entrance!

Long queues had already formed ahead of the 11:00 AM opening, and as soon as the doors opened, the sales floor was bustling with excitement! Trying our best not to get in the way of shoppers, our hearts warmed as we watched everyone enthusiastically picking out their techos and stationery.

At Ginza Loft, which we visited later in the day, vibrant Hobonichi Techo electronic billboards was displayed right above the checkout counters on every floor!

To everyone who picked up their items at Loft today, let’s enjoy 2027 with our techos together!