Included inside every Hobonichi Techo 2027 book is a small illustrated card.



Inspired by theme of the Hobonichi Techo 2027 lineup, “LIFE GROWS.,” the illustrations on this card depict things that grow, develop, and foster deep affection over time. We were lucky enough to get a peek at the rough sketches created during the design process, so allow us to share a bit of its journey here!









“What are things that bring joy as they grow? Things that get bigger, take shape, expand, or show visible changes over time...”
At first, aside from the techo and acorn motifs, nothing was set in stone. Looking through the early sketches, you can see how ideas were gradually organized and brought together into a cohesive concept.

On top of that, the finished card actually has a fun little trick built into it!



The sparkling ring in the center can be popped right out of the card! The inner section stamped with “LIFE GROWS.” pops out as well. Once your techo arrives and you’re ready to start using it, why not try slipping the paper ring onto your finger?