How would someone from that industry use a Drawer Pouch...?
“Drawer Pouch of a 〇〇” is a series of pouches we created by teaming up with people in various industries to observe their own actual drawers and then create a Drawer Pouch from scratch by deciding the size, shape, and materials.
We collaborated with creative design group Bob Foundation, art director Mitsunobu Hosoyamada, radio DJ Fumika Hideshima, and artist Naoko Horiguchi.
We collaborated with creative design group Bob Foundation to create the “Hoppin' Pouch,” which is designed to conveniently store and carry essential items for travel. It comes in two types: “Flat” and “Box,” both containing a mini pouch inside them.
Printer's Drawer is a box-shaped pouch with movable dividers inspired by a letterpress drawer. It was created alongside art director Mitsunobu Hosoyamada and comes in two sizes: large for storing things like computer cords, and small for small items such as medicines.
Fumika Hideshima is a radio DJ and narrator involved in a wide variety of projects. We worked with her to create a shoulder bag type Drawer Pouch that has a broad gusset and plenty of pockets for maximum storage space. The pouch is engraved with a phrase that is near and dear to her: “Relax, just enjoy.”
We worked with artist Naoko Horiguchi to create this fluffy pouch shaped like a black cat’s face. It’s a small pochette you can hang from your shoulder, and it includes a bright pink reusable bag reminiscent of a cat’s tongue because you pull it out from where the cat’s mouth would be.
Our product supervisors will introduce everything you need to know about the new Hoppin’ Pouch in a live broadcast.
February 27 from 12:30 PM (JST)
Streaming live on YouTube!