How would someone from that industry use a Drawer Pouch...?
“Drawer Pouch of a 〇〇” is a series of pouches we created by teaming up with people in various industries to observe their own actual drawers and then create a Drawer Pouch from scratch by deciding the size, shape, and materials.
We collaborated with art director Mitsunobu Hosoyamada, radio DJ Fumika Hideshima, and artist Naoko Horiguchi.
This resulted in very special pouches that fully express the tastes and personality of each person.
Printer's Drawer is a box-shaped pouch with movable dividers inspired by a letterpress drawer. It was created alongside art director Mitsunobu Hosoyamada and comes in two sizes: large for storing things like computer cords, and small for small items such as medicines.
Fumika Hideshima is a radio DJ and narrator involved in a wide variety of projects. We worked with her to create a shoulder bag type Drawer Pouch that has a broad gusset and plenty of pockets for maximum storage space. The pouch is engraved with a phrase that is near and dear to her: “Relax, just enjoy.”
We worked with artist Naoko Horiguchi to create this fluffy pouch shaped like a black cat’s face. It’s a small pochette you can hang from your shoulder, and it includes a bright pink reusable bag reminiscent of a cat’s tongue because you pull it out from where the cat’s mouth would be.
The product supervisors will introduce you to the brand new Drawer Pouch lineup in detail on November 29, from 12:30 PM to around 1:30 PM Japan time. It will be streamed simultaneously on YouTube and Instagram.
*The live will be in Japanese only.See here for Instagram account